Varun Madan

About Varun Madan

A Senior Product Strategy Leader with 15 years of cross-industry experience at the intersection of business strategy, digital transformation, and ads product innovation. As a leader at Google, I specialize in driving impactful Go-to-Market strategies that accelerate revenue growth and solidify market position for our ads products.My career journey, spanning key roles at Deloitte Consulting and Max Life Insurance, has been defined by a passion for solving complex business challenges, spearheading large-scale transformations, and driving impactful business outcomes.Business & Product Strategy: Championed and executed annual product strategy plans that accelerated portfolio growth by 20% above baseline and secured $30M in funding for strategic initiatives, innovating products based on in-market nuances to unlock significant revenue streams.Digital Transformation & Cost Optimization: Led digital asset roadmaps resulting in a 10% increase in seller conversion and 15% improvement in customer satisfaction, while also identifying $100M in cost savings through process optimization initiatives.Strategic Business Partnerships: Cultivated and onboarded 15+ new strategic partners across untapped digital ecosystems, securing essential licensing agreements and driving new growth opportunities.Leadership & Team Management: Proven ability to lead and mentor high-performing teams, including training over 100+ participants in AI fundamentals and driving significant wellbeing initiatives.I am passionate about leveraging technology to create strategic business opportunities and am always open to connecting with fellow leaders in the space of digital advertising, product innovation, and FinTech.

Experience

1. Lead, India Ads Product Go to Market

   Google

   Sep 2022 — Present · Gurugram, IN

   I successfully led initiatives that shaped the strategy and execution of performance ads at Google, resulting in measurable improvements. • Developed and implemented annual plans that streamlined product execution and enhanced team collaboration. • Conducted strategic discussions with executives to align on product priorities, fostering a unified approach. • Achieved notable increases in ad performance metrics, directly impacting revenue growth for the organization.• Designed and executed product strategies that enhanced operational efficiency and governance across the advertising business.

Education

• Netaji Subhas Institute of Technology

  B.E, Biotechnology

  2004 — 2008

• Indian Institute of Management, Kozhikode

  Master of Business Administration (MBA), Finance & Strategy

  2010 — 2012

Skills

• Market Entry
• Business Planning
• Analysis
• Requirements Analysis
• Strategy
• Business Analytics
• Sas
• Financial Modeling
• Business Development
• Business Intelligence
• Analytics
• Business Strategy
• Business Analysis
• Program Management
• Management
• Market Research
• Business Process
• Process Improvement
• Risk Management
• Team Management
• Management Consulting
• Competitive Analysis
• Project Management
• Consulting
• Sql
• Data Analysis