Varun Keswani
SEO Team Lead | Digital Marketing Strategist | Project Manager | SEO & PPC Specialist | On-Page & Off-Page Optimization | SMM & Performance Marketing | Driving Growth & Results | Open to Opportunities
- Role
- Search Engine Optimization Team Lead at Graygraph Technologies Pvt Ltd
- Location
- Kanpur Nagar, UP, IN
- LinkedIn followers
- 500 followers
About Varun Keswani
With 5 years of experience in SEO and digital marketing, I am an accomplished SEO Team…
Experience
Search Engine Optimization Team Lead
Graygraph Technologies Pvt Ltd
Sep 2024 — Present · Noida, IN
As an SEO Team Lead at Graygraph Technologies Pvt. Ltd, I oversee a team of off-page executives while managing 25 to 30 SEO projects across diverse industries. My role involves a strategic blend of technical expertise, client communication, and team management to drive organic growth and improve search engine rankings.Key Responsibilities:1. SEO Strategy & Execution – Develop and implement data-driven SEO strategies to enhance website visibility and performance.2. Team Leadership – Lead, mentor, and guide the off-page SEO team to ensure effective execution of link-building and outreach campaigns.3. Website Optimization – Conduct in-depth website audits, technical analysis, and on-page optimization to improve search rankings.4. On-Page SEO Implementation – Optimize meta tags, header structures, internal linking, and content strategies to align with search algorithms.5. Website Audits & Analysis – Perform comprehensive SEO audits to identify opportunities, resolve technical SEO issues, and track performance metrics.6. Client Communication & Reporting – Engage with clients to understand their business goals, provide SEO recommendations, and deliver performance reports.7. Strategic Planning – Develop long-term SEO strategies focused on sustainable traffic growth, user experience, and conversion optimization.8. Performance Monitoring – Utilize tools like Google Analytics, Search Console, and Ahrefs to measure website performance and optimize campaigns.9. Cross-Team Collaboration – Work closely with developers, content creators, and designers to ensure seamless SEO implementation.With a strong focus on data-driven decision-making and continuous optimization, I aim to maximize organic traffic, improve domain authority, and enhance overall digital presence for every project.
Education
Dr. Ram Manohar Lohia Awadh University, Faizabad
B.com
2015 — 2017
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