Varun Keswani

SEO Team Lead | Digital Marketing Strategist | Project Manager | SEO & PPC Specialist | On-Page & Off-Page Optimization | SMM & Performance Marketing | Driving Growth & Results | Open to Opportunities

Role
Search Engine Optimization Team Lead at Graygraph Technologies Pvt Ltd
Location
Kanpur Nagar, UP, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Varun Keswani

With 5 years of experience in SEO and digital marketing, I am an accomplished SEO Team…

Experience

  1. Search Engine Optimization Team Lead

    Graygraph Technologies Pvt Ltd

    Sep 2024 — Present · Noida, IN

    As an SEO Team Lead at Graygraph Technologies Pvt. Ltd, I oversee a team of off-page executives while managing 25 to 30 SEO projects across diverse industries. My role involves a strategic blend of technical expertise, client communication, and team management to drive organic growth and improve search engine rankings.Key Responsibilities:1. SEO Strategy & Execution – Develop and implement data-driven SEO strategies to enhance website visibility and performance.2. Team Leadership – Lead, mentor, and guide the off-page SEO team to ensure effective execution of link-building and outreach campaigns.3. Website Optimization – Conduct in-depth website audits, technical analysis, and on-page optimization to improve search rankings.4. On-Page SEO Implementation – Optimize meta tags, header structures, internal linking, and content strategies to align with search algorithms.5. Website Audits & Analysis – Perform comprehensive SEO audits to identify opportunities, resolve technical SEO issues, and track performance metrics.6. Client Communication & Reporting – Engage with clients to understand their business goals, provide SEO recommendations, and deliver performance reports.7. Strategic Planning – Develop long-term SEO strategies focused on sustainable traffic growth, user experience, and conversion optimization.8. Performance Monitoring – Utilize tools like Google Analytics, Search Console, and Ahrefs to measure website performance and optimize campaigns.9. Cross-Team Collaboration – Work closely with developers, content creators, and designers to ensure seamless SEO implementation.With a strong focus on data-driven decision-making and continuous optimization, I aim to maximize organic traffic, improve domain authority, and enhance overall digital presence for every project.

Education

  • Dr. Ram Manohar Lohia Awadh University, Faizabad

    B.com

    2015 — 2017

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Varun Keswani — Search Engine Optimization Team Lead at Graygraph Technologies Pvt Ltd in Kanpur Nagar, UP, IN | Unifers