Varun Kaushik

About Varun Kaushik

I build growth systems—where brand purpose becomes business performance and technology scales outcomes.Over 17+ years across B2C, B2B and B2B2C, I practice and translate customer insight → product GTM → CX → MarTech/CRM → data; in the last two years I’ve added applied AI to make growth repeatable and auditable. My career journey today sits at the intersection of marketing and product, moving organisations from tactical campaigns to sustainable, data-driven growth engines.At PolicyBoss (Jan 2016–present), I lead integrated marketing across B2B, B2B2C and B2C and serve as the executive lead for digital experiences, bridging business and technology to design seamless partner and customer journeys. I led the shift from legacy brokerage to a digital-first engine: 40K+ PoSPs, ₹1,200 Cr+ annual premium,>40% YoY online acquisition. I co-created the CMS/LMS/Analytics backbone, launched InstaPay, Live Brokerage, Sync Contacts, embedded AI-Ops across creative, campaign and CX workflows, and supported the Series B investor narrative. Recognition includes ET Best Brands 2024 (team).Earlier at Netmagic (NTT)(Oct 2010–Dec 2015, India scope), I led enterprise GTM for 5 data centres and Netmagic Cloud, and built ABM, inside-sales and marketing automation. I began at 3i Infotech (2008–2010) in the Global Marketing Group, creating a one-page global brand capsule and supporting programs across MEARC & Western Europe.Leadership philosophy: marketing is the connective tissue between business and technology—a shared language where storytelling, data and design create meaningful experiences and purposeful actions.Operating creed: strategy → system → scale (lead scoring, journey design, LTV triggers, funnel/performance analytics, AI-enabled marketing ops).If you believe brand is the system of trust, AI the nervous system of marketing, and growth the product of alignment—not ambition—let’s connect.

Experience

1. Executive Vice President Marketing

   PolicyBoss

   Sep 2023 — Present · Mumbai, IN

   Own the enterprise growth system end-to-end (brand, product/GTM, digital, agent distribution, PR/comms, CX, MarTech/CRM, analytics). Deploy applied AI (last 2 yrs) to make performance repeatable and auditable; align Product, Engineering, Sales, CX and Analytics to one plan of record; set operating cadence and governance. Architected the move from legacy brokerage to a digital-first distribution engine; scaled to 40K+ PoSPs, ₹1,200 Cr+ annual premium; sustained >40% YoY online acquisition. Co-created the CMS/LMS/Analytics backbone; instrumented journeys with lead scoring and LTV triggers. Launched InstaPay (instant commission), Live Brokerage (real-time earnings), Sync Contacts (smart CRM enrichment). Shaped the Series B growth narrative and proof stack; team recognition: ET Best Brands 2024. Running full-funnel demand (search, social, affiliates, content) with CAC/LTV guardrails; tightening acquisition → activation → retention loops. Operating the growth model (OKRs, funnel health, weekly reviews) and cross-functional execution against clear signals, owners and timelines. Scaling AI-Ops across creative production, campaign orchestration and CRM/CX nudges to cut cycle times and raise throughput. Deepening agent lifecycle marketing (onboarding → activation → retention) and regional go-to-market to lift active-agent productivity. Expanding the platform’s data and experimentation layer (cohorting, incrementality, attribution windows) for sharper decisions. Extending partner/agent economics (offers, nudges, payout visibility) to improve activity and retention. Productising repeatable growth plays and governance so outcomes remain auditable, scalable and resilient.

Education

• St. Stephen's School

  ICSE, High School

  1988 — 1999

• Institute of Management Technology (IMT), Nagpur

  MBA - PGDM, Marketing- major; HR- minor

  2006 — 2008

• CITM Faridabad

  B.E., Mechanical

  2001 — 2005

Skills

• Google Adwords
• Email Marketing
• Online Lead Generation
• Brand Communication
• Team Management
• Campaign Management
• Competitive Analysis
• Content Management
• Management
• Web Marketing
• Social Media
• Web Analytics
• B2b Marketing
• Integrated Marketing
• New Media
• Analytics
• Public Relations
• Internal Communications
• Viral Marketing
• Business Strategy
• Crm
• Marketing
• SEO
• Newsletters
• Sem
• Google Analytics
• Market Research
• Online Marketing
• Content Development
• Brand Development
• Corporate Identity
• Corporate Branding
• B2b
• Online PR
• Online Advertising
• Advertising
• Product Marketing
• Social Networking
• Promotions
• Business Development