Varun Choraria

About Varun Choraria

Currently driving marketing initiatives at GTM Buddy. I\'m also leading a team of demand gen, design and MarkOps. Previously, I up the PLG function at $FRSH to drive expansion ARR. Sole focus. Did ~X00,00K ARR in 8 months. Before that, I helped setup the product marketing function at Vymo (series C)- led land and expand playbooks for insurance vertical in APAC + US. Relocated to Chicago for a bit to help us get to our first $M deals. Was also a student founder at 19. Ran a content + digital marketing agency for 3 years. Worked with 50+ brands. Nope, did not flunk college either. Final year project funded (questionably) by the Govt. of K\'taka. No complaints though.Also an author: Miracle-prenueruing (Amazon)+ ex-podcast host: The edge podcast for CHROs.PS. All views, thoughts, comments my own. Pls read disclaimer: https://varunchoraria.com/disclaimer/

Experience

1. Lead - Product Marketing

   Freshworks

   May 2024 — Present · Bengaluru, IN

   Currently driving $M ARR for Freshdesk PLGGenerated in new business ARR and 775 qualified leads through multi-competitor \'Switch to Freshsales\' campaignLed competitive campaign against Intercom for Freshdesk Omni, achieving 11.6% conversion rate (5.7x above average) and generating in qualified pipelineSetup the PLG motion for Freshsales, achieving $K in ARR

Education

• Sai Vidya Institute of Technology

  Bachelor of Engineering - BE, Mechanical Engineering

  2015 — 2019

• Jain (Deemed-to-be University)

  High School, Physics, Chemistry, Math and Electronics

  2013 — 2015

Skills

• Microsoft Word
• Leadership
• Website Consultation
• Management
• Teamwork
• Team Management
• Microsoft Excel
• Powerpoint
• Social Media
• Writing
• Photoshop
• Customer Service
• Social Media Blogging
• Marketing
• Business Development
• Microsoft Office
• Public Speaking
• Research
• Social Networking
• Cross-Functional Team Leadership
• Creative Writing
• Editing
• Freelance Writing