Varun Bhaskar
Ex PepsiCo | IIM Mumbai
- Role
- Senior Category Manager Ii Strategic Growth & Portfolio Leadership at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Varun Bhaskar
Dynamic and results-oriented professional with 8+ years of experience in e-commerce, category management, and product strategy, managing portfolios exceeding $360M. As an IIM Mumbai alumnus, I specialise in driving growth, optimising profitability, and building scalable strategies across diverse and heterogeneous categories, including electronics, lifestyle, and fashion accessories.At Flipkart, I led initiatives that achieved double-digit revenue growth, expanded market share, and enhanced customer experience through data-driven frameworks, competitive pricing strategies, and strategic partnerships. My expertise spans P&L management, demand forecasting, marketing optimisation, and inventory recovery, all aimed at delivering exceptional results.Passionate about leveraging technology and innovation, I excel in collaborating across functions to unlock new revenue streams, improve operational efficiency, and scale businesses sustainably. With a proven track record of leading high-performing teams, I thrive in dynamic environments that demand strategic thinking and execution excellence.Let’s connect to discuss how I can bring value through strategic leadership and innovative solutions.
Experience
Senior Category Manager Ii Strategic Growth & Portfolio Leadership
Sep 2021 — Present · Bengaluru, IN
Managed a $150M+ annual portfolio in IT accessories, achieving 15% CAGR growth and growing market share from 18% to 33%. Gained market share through “growth hacking” initiatives while maintaining a sharp focus on profitability. Implemented portfolio selection design, competitive pricing, differentiation strategies, merchandising, and marketing spend optimization. Spearheaded strategic partnerships, improved customer experience with personalized product discovery, and led initiatives like \"Build Your PC,\" doubling segment growth YOY.
Education
National Law School of India University
Master's Degree
2014 — 2015
Indian Institute of Management Mumbai
Master of Business Administration (M.B.A.)
2014 — 2016
University of Calicut
Bachelor's Degree, Mechanical Engineering
2009 — 2013
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