Varun Bathija
Business Intelligence Analyst | Product Manager | Data Analyst | Software Development Engineer | University of Washington | MS in Information Management | IIM Indore
- Role
- Product Manager - Marketing Analytics at Seattle Mariners
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Product Manager - Marketing Analytics
Mar 2025 — Present · Seattle, WA, US
Analytics Consulting Lab Built Tableau dashboards to analyze digital and in-stadium KPIs, to identify drop-off points in the ticket sales funnel and recommended improvements in the payment UX, kiosk placement, and proposed a multi-channel ticket distribution strategy. Designed A/B tests to evaluate GTM levers – pricing tiers, promotional messaging, kiosk placements – aimed at improving conversion rates and driving a projected uplift in revenue per game. Analyzed sales trends across innings and volunteer zones to uncover timing and location-based patterns using Python, and designed A/B testing strategies to optimize pricing, advertisements, and volunteer messaging for higher sales conversion. Drove product discovery through stakeholder interviews, user shadowing and operational workflow analysis to identify high-friction customer experience touchpoints in payments and ticket sales process. Conducted regression and statistical analysis in R on 150+ games to identify key revenue drivers and underperforming segments (attendance, weather, win streaks, ad impressions etc) impacting $1M+ in annual sales.
Education
Indian Institute of Management, Indore
Integrated Program in Business Analytics
2022 — 2023
Pace Junior Science College
Higher Secondary School Certificate
2016 — 2018
Maneckji Cooper Education Trust School
Council for the Indian School Certificate Examinations
2008 — 2016
University of Washington
Master of Science - MS
2023 — 2025
University of Mumbai
Bachelor of Engineering - BE
2018 — 2022
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