Varun Bansal
Decisioning & Personalisation Lead @Coforge
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WORK HISTORY
Decisioning & Personalisation Lead @Coforge
Currently, I am leading a Pega Customer Decision Hub (CDH) implementation project for a financial services client. I’ve been responsible for building the program from the ground up — including recruiting the team, aligning expectations with senior stakeholders and the client’s executive team. My role spans across defining the role of Pega within the broader digital ecosystem, guiding improvements to their current architecture, and shaping a unified decisioning strategy across multiple client entities. I also lead solution design, requirement gathering, team task allocation, and on-site enablement across different regions. My focus has been to ensure consistency in delivery, maximize CDH adoption, and establish governance that supports long-term scalability and success.
EDUCATION
Panjab University
Bachelor of Engineering (B.E.), Biotechnology
Georgia State University
Master's Degree, Biomathematics, Bioinformatics, and Computational Biology
SKILLS
ABOUT VARUN BANSAL
I specialise in enterprise-scale customer decisioning and personalisation, leading transformation programmes across financial services and global enterprises. Specialities include:• REAL-TIME DECISIONING/ NEXT BEST ACTION/ PERSONALISATIONIn-depth knowledge of most major multi channel customer decisioning & targeting tools and methodology. • BUSINESS INTELLIGENCE/ ANALYTICS STRATEGY AND DEVELOPMENTExperienced analytics consultant, skilled in data visualisation, dash-boarding, measurement strategy, digital marketing, social media, insights and management of digital analytics platforms, design and storytelling. Technology Expertise Includes:• MCRM Tools Pega Marketing • Adobe Campaign • IBM Campaign • Oracle RTD • FICO Blaze• Business intelligence tools Tableau • QlikView • Power BI • IBM Cognos• Database Vendors Oracle • Teradata • SQL Server
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