Varun S.

About Varun S.

I work at the intersection of business development, bespoke events and strategic…

Experience

1. Directionist

   Joules & Vector

   Jan 2025 — Present · New Delhi, IN

   I design and deliver high-impact ecosystems that connect people, knowledge and commerce — turning events and branded content into measurable business outcomes.What I deliver best:• Strategic MICE & Industry Experiences — Conceptualise and run trade shows, summits and sector-led forums that generate leads, partnerships and visible ROI.• Association Growth & Engagement — Build member-centric programs and revenue streams that strengthen communities and drive long-term value.• Brand Activations & Film Production — Create immersive activations and corporate films that amplify story, credibility and conversion across digital and on-ground channels.• Retail & POSM Solutions — Deliver end-to-end retail merchandising, fabrication and POSM that translate brand narratives into purchase behaviour.• Community & Ecosystem Building — Curate networks, learning platforms and roundtables that accelerate collaboration and market adoption.• Sponsorship & Commercialisation — Architect monetisation models and sponsor packages that balance brand impact with predictable revenue.• Integrated Marketing for SMEs — Combine targeted digital campaigns, content and field activations to scale visibility and conversions cost-effectively.I bring a consultative, data-driven approach: strategy first, creative second — always focused on measurable outcomes and sustainable growth.I invite you to connect and discuss how we can assist your Association, Brand, or Industry initiative in uncovering new growth opportunities.

Education

• Delhi University

  Bachelor's degree, Business/Commerce, General

  2001

• Periyar University

  Bachelor of Arts - BA, Political Science and Government

  2012

• Mahatma Gandhi University (MGU), Meghalaya

  Master of Business Administration - MBA, Marketing

  2017