Varun R
Head of Marketing @ReadyAssist - 24/7 Vehicle Care Company
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WORK HISTORY
Head of Marketing @ReadyAssist - 24/7 Vehicle Care Company
Bengaluru, IN
Driving the marketing charter for ReadyAssist, shaping brand positioning, demand generation, and digital presence across India’s mobility and roadside assistance ecosystem.2. Leading the end-to-end marketing strategy for CNGFirst, positioning it as India’s first integrated CNG ecosystem and accelerating adoption across key fleet and regional markets.3. Orchestrating high-impact community, influencer, and hyperlocal programs—collaborating with regional creators and scaling engagement through the Yellowhat Riders Club.4. Steering account-based marketing (ABM) to strengthen strategic partnerships with leading OEMs across 2W, 3W, and 4W categories.5. Executing integrated online + offline campaigns, including radio ads, OOH, influencer activations, and ATL/BTL initiatives, while driving strong social media growth across Instagram and LinkedIn.
EDUCATION
Institute of Management Technology, Nagpur
PGDM, MARKETING
College of Engineering and Management, Vadackal P.O., Punnappara, Alappuzha
Bachelor of Technology - BTech
SKILLS
ABOUT VARUN R
3X Founder and Marketer. Currently scaling ReadyAssist Experience in leading initiatives and teams across Marketing and Business development
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