Varun Pachpend
Manager - Marketing & Market Insights (Americas) @Mahindra And Mahindra Limited Automotive And Farm Equipment Business
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WORK HISTORY
Manager - Marketing & Market Insights (Americas) @Mahindra And Mahindra Limited Automotive And Farm Equipment Business
Mumbai, IN
Own end to end digital and website operations across multiple international markets, including strategy, UI/UX, backend logic, analytics, and performance optimization• Drove 1.75× growth in digital leads by redesigning customer journeys and enabling decision support capabilities such as Build Your Own and Help Me Choose• Established a robust web and customer analytics ecosystem using Google Analytics, Microsoft Clarity, and custom dashboards, delivering 1.85x YoY improvement in application performance• Conceptualized and delivered an Agentic AI chatbot POC, progressing toward enterprise level deployment• Designed and govern 10+ Automated Power BI dashboards for market share, lead performance, and competitive intelligence for senior leadership• Built 4 in house AI automation agents, enabling ~30% productivity improvement without additional headcount• Lead CRM communications, dealer newsletters, and content planning supporting multi market dealer ecosystems• Represent the organization at industry bodies (AEM, OPEI) for market statistics and regional reporting
EDUCATION
Shri Neminath Jain Bramhacharyashram Secondary & Higher Secondary High school, Chandwad, Nashik
SSC & HSC, science
Indian School of Business
AI in Business: Fundamentals to Applications
Symbiosis Institute of International Business
Master of Business Administration - MBA, Agribusiness/Agricultural Business Operations
K K WAGH COLLEGE OF AGRICULTURAL BIOTECHNOLOGY, EDUCATIONAL CAMPUS
Bachelor of Technology - BTech, Agricultural biotechnology
ABOUT VARUN PACHPEND
I build marketing velocity, operational speed, and data‑led decision‑making for businesses operating across multiple international markets.I currently lead Marketing & Market Insights for Mahindra’s international business, owning website strategy and operations, digital GTM, analytics (AEM/OPEI, Power BI), AI‑driven automation, SAP MDM, and dealer communications. My work sits at the intersection of marketing, technology, product, supply chain, and manufacturing.Impact highlights: • Drove 1.75× growth in digital leads & 1.85× growth in website footprints through customer journey redesign and decision‑support tools • Built 4 in‑house AI agents delivering ~30% productivity uplift without incremental headcount • Govern 10+ leadership dashboards for market share, lead flow, and competitive intelligence • Led time‑critical field and operational interventions, strengthening dealer and customer confidence I am known as a hands‑on, cross‑functional operator who connects strategy → systems → execution, reduces dependency on external agencies, and improves execution speed across teams.I am particularly effective in environments that value ownership, cross‑functional collaboration, and the ability to translate strategy into scalable, system‑driven execution.
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