Varun Mittal
Head Marketing & Revenue | Strategic Marketing, Driving ROI, Brand Awareness | Marathoner
- Role
- Head of Marketing at Gensxty Tribe
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Varun Mittal
With 14 years of experience in marketing and branding, I am passionate about creating and executing effective campaigns that generate value and growth for my company and customers. As the Deputy General Manager Marketing at Edenred India, I lead the overall brand strategy and messaging across all online and offline channels, reaching and engaging clients and partners in the loyalty and rewards industry.I have successfully led the shift of the brand to a digital-first approach, rebranding from Accentiv to Edenred to align with the global vision and identity. I have also implemented Salesforce and a digital NPS survey to enhance customer experience and satisfaction. I leverage my Google Ads certifications and skills to optimize and measure the ROI of our campaigns, as well as collaborate with cross-functional teams across APAC and Europe to ensure consistency and excellence in communication and delivery.
Experience
Head of Marketing
Sep 2025 — Present · Mumbai, IN
Building for the 225 Million Strong, under represented and under marketed Senior Cohort in India. Marketing across brand, digital, traditional and content, B2C & B2B. Heading Marketing & Revenue across both segments.
Education
T A Pai Management Institute, Manipal
Master of Business Administration (M.B.A.), Marketing
2009 — 2011
T. A. Pai Management Institute
PGDM, Marketing
2009 — 2011
Skills
- Integrated Marketing
- Marketing Communications
- SEO
- Social Media
- Brand Management
- Marketing Strategy
- Marketing Research
- Public Relations
- Digital Marketing
- Media Planning
- Online Advertising
- Market Research
- Management
- Marketing
- Competitive Analysis
- Team Management
- Advertising
- Social Media Marketing
- Marketing Management
- Fmcg
- E-Commerce
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