Varun Kumar

Deputy Manager Marketing @International Tractors Limited

Noida, IN

Handling Events and Exhibition’s – Planning, Strategizing and Execution Idnetifying key exhibitions and events to get participation for a strategic and impactful visibility in the necessary regions to push awareness and sales. Managing vendor relationship across platforms. Media Planning and strategizing as per the Marketing plan and budget allocated. Working on presentations for strategies, analysis, reports, new ideas, Roll out plan for given marketing/advertising plan. Responsible for the Merchandising planning and allocations as per the yearly marketing plan and shortlisting the best possible merchandising type with optimal cost. Responsible for Product Literature development and identifying the needs of these literature to actual sales and promotions activities or to empower the dealers. Forecasting of future exhibitions for participation, product literature requirement, merchandising requirement with relevant roll out plans to get these collateral empowered.

DAV Public School

High School, Commerce

Delhi University

B.Com, Commerce