Varun Krishna
Assistant Manager - Brand
- Role
- Assistant Brand Manager Marketing at The India Cements Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Varun Krishna
Marketing Executive with rich knowledge in Market research, Training of Sales team…
Experience
Assistant Brand Manager Marketing
Jan 2022 — Present · Chennai, IN
Brand Strategy and Campaign Development: Collaborated with the Marketing Head to develop brand strategies and campaigns, including ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing efforts.IPL Campaign Planning and Execution: Led the planning and execution of the IPL campaign, which involved ownership of brand promotion on-ground, consumer schemes throughout the IPL season, and ATL campaigns such as radio campaigns with consumer engagement through RJs.Creative Content Development: Worked with a creative agency to develop content for campaigns, including visuals, copy, and videos, as well as promotional materials to enhance brand visibility for technical and sales teams.Scheme Planning and Collaboration: Collaborated with state heads to plan schemes for dealers, sub-dealers, and influencers, aiming to improve channel width and increase shop presence.Influencer Loyalty App Development: Actively participated in the development of the Influencer Loyalty App (IC Champs), including training, and launching the app to increase influencer retention.Sales and Marketing Data Analysis: Took complete ownership of sales and marketing data analysis.Cross-Functional Collaboration: Engaged in cross-functional collaboration with HR and state sales teams for internal communication.Channel and Sales Performance Analysis: Analyzed data regarding channel and sales performance and took complete responsibility for tertiary sales through influencers.Event Planning and Execution: Planned and executed events such as ICPL for influencer engagement, the 75th anniversary celebration of India Cements, and Grand product launches like CSK and HSK.
Education
Great Lakes Institute of Management
PGP DSBI
2019 — 2020
Meenakshi Sundararajan School Of Management
Master of Business Administration (MBA)
2016 — 2018
RMD ENGINEERING COLLEGE
Bachelor of Engineering (BE)
2012 — 2016
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