Varun Trivedi
Product Marketing Leader | GTM Strategy · Positioning · PLG | Scaled Products to 5M+ Users | FinTech · SaaS · Web3 | Founder, GoPMM
- Role
- Head of Product Marketing & Business Development at Kosh Previously Copperx
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Varun Trivedi
I work with B2B SaaS startups to turn great products into scalable growth through positioning, GTM strategy, and product-led growth.As a founder-turned-marketer, I understand both product and revenue. I’ve built and scaled products used by 5M+ users and worked with global brands like Amazon and Disney.If you’re a startup figuring out GTM, positioning, or scaling PMF, that’s where I do my best work.
Experience
Head of Product Marketing & Business Development
Mar 2025 — Present · Dubai, AE
Led end-to-end Go-To-Market (GTM) strategy for stablecoin-based cross-border payments, payouts, and corporate card products in a Web3 fintech environment- Scaled payout volumes by 300% in 7 months through account-based marketing (ABM), funnel optimization, and high-intent community-led acquisition- Launched Crypto Card stack in public beta, onboarding 300+ businesses and creating a new revenue stream across payroll and cross-border use cases- Built multi-channel acquisition engine (Email, LinkedIn, WhatsApp, Telegram, Partner-led GTM) increasing demo bookings by 40% and improving demo-to-KYB conversion by 25%- Developed partner ecosystem including affiliates, agencies, and consultancies contributing 20–25% of monthly inbound pipeline.
Education
Sarvajanik College of Engineering and Technology
Bachelor's degree in Computer Engineering, Computer Engineering
2012 — 2015
Shree Tapi Brahamcharyashram Sabha College of Diploma Engineering
Diploma Engineering in Computer, Computer Software Engineering
2009 — 2012
Skills
- Online Advertising
- C
- Html
- C++
- Online Marketing
- Digital Marketing
- Advertising
- Java
- Sociak Media Marketing
- Microsoft Office
- Php
- Branding
- Customer Service
- Powerpoint
- Sem
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