Varun Singh

About Varun Singh

As a seasoned marketing leader with nearly a decade of experience in B2B SaaS, I have been at the forefront of driving growth through strategic product marketing, brand positioning, and data-driven campaigns. Starting from my time at Zoho, where I played a key role in scaling Zoho Books globally, I have consistently led teams to execute high-impact go-to-market strategies, foster brand loyalty, and create compelling customer journeys. Currently, as the Head of Marketing at Rocketlane, I’ve had the privilege of building the marketing function from the ground up, driving growth from zero to $7M ARR. My experience spans managing full-stack marketing teams, launching successful products, organizing flagship events like Propel, and expanding our global footprint. My ability to translate complex analytics into actionable insights has been key to enhancing both short-term wins and long-term growth. I excel in leading cross-functional teams, developing scalable processes, and leveraging deep customer insights to refine positioning. With a focus on holistic growth, my strengths lie in product marketing, content strategy, community building, and event marketing. I also have a keen interest in the customer experience, onboarding, and retention strategies that drive long-term value. Looking forward, I’m passionate about taking on senior roles to lead overall marketing, product marketing, or similar leadership positions where I can continue to shape marketing narratives, drive business growth, and inspire teams. Key Strengths: Cross-functional Leadership Go-to-Market Strategy Product Positioning & Messaging Community Building Demand Generation Event & Webinar Marketing Customer Experience & Marketing Let’s connect over how I can help organizations grow through innovative marketing strategies. Drop me a line at s••••••••@gmail.com or call +91••••••••66 for instant connect.

Experience

1. Head of Marketing

   Rocketlane

   Nov 2020 — Present · Chennai, IN

   Joined as the first marketing hire in Nov 2020, eight months before the slated product launch in June, I have built and led the team in our journey from 0 to 1Mn, then 1 to 5Mn, and now 5 to 10Mn- Established and led comprehensive marketing strategies, encompassing product marketing, events, PR, content distribution, community engagement, and brand development- Orchestrated go-to-market strategy for a $500B+ TAM, defining market segments, ideal customer profiles, product positioning, pricing models, and channel strategies- Crafted cohesive brand messaging and product narratives, emphasizing value-driven communication- Conceptualized and executed \"Propel,\" Rocketlane\'s flagship conference, achieving 2X ROI and significantly elevating brand awareness- Implemented high-impact event and webinar programs, generating 2.1X ROI through direct pipeline contributions and influenced deals- Expanded content reach across platforms, growing monthly website traffic from 100 to users- Fostered cross-functional collaboration to ensure unified messaging and enhance customer satisfaction- Built and mentored a high-performing marketing team, developing scalable processes across all functions including brand, content, demand gen.

Education

• Atharva College Of Engineering

  Bachelor of Engineering (B.E.), Computer Science

  2005 — 2009

• Institute of Management, Nirma University

  Master of Business Administration (M.B.A.), Marketing

  2013 — 2015