Varun Gowda M B

About Varun Gowda M B

I am a Salesforce Marketing Cloud (SFMC) Email Marketing Specialist with hands-on experience in designing, building, automating, and optimizing email campaigns. I hold 2 Salesforce certifications – Email Specialist and Marketing Associate, which strengthen my ability to deliver high-quality, data-driven customer journeys.At Concentrix, I work on end-to-end email operations including segmentation, automation, personalization, analytics, and quality assurance. I am passionate about using SFMC tools to improve engagement, ensure compliance (CAN-SPAM/GDPR), and support business goals with scalable marketing solutions.I am actively learning advanced automation, data modeling, and SQL to grow into a Marketing Cloud Consultant role.

Experience

1. Campaign Executive

   Swiggy

   Mar 2026 — Present · Bengaluru, IN

   As a Campaign Executive, I work on planning, executing, and optimizing customer engagement campaigns across multiple communication channels to enhance user experience and drive business growth.My responsibilities include creating and managing marketing campaigns through various channels such as Push Notifications, In-App Notifications, WhatsApp, SMS, Email, and IVR. I collaborate with cross-functional teams including marketing, product, and analytics to ensure campaigns are executed effectively and reach the right customer segments.

Education

• Narayana PU College

  PUC, PCMB

• Concord International School, Mandya

  SSLC, Science

• PES College of Engineering, Mandya

  Bachelor of Engineering - BE, Computer Science