Varun Gautam
- Role
- Lead - Marketing Automation Specialist at Straive
- Location
- South Delhi, IN
- LinkedIn followers
- 500 followers
About Varun Gautam
With over 9 years of enriching experience in Digital Marketing, I help my stakeholders to…
Experience
Lead - Marketing Automation Specialist
Nov 2020 — Present
Responsible for complete onboarding and implementation of HubSpot such as technical set up, configuration, campaign set up, CRM integration, social integration, dashboards, and reports, etc.\\\\n• Responsible for creating and executing the email campaigns for Demand Gen and Subscription-based\\\\nCommunications.\\\\n• Managing the stakeholders from timely building and executing the campaigns to reporting and insights.\\\\n• Responsible for data hygiene, validation, and segmentation.\\\\n• Integrated databases (ZoomInfo) and CRM (Salesforce) with HubSpot.\\\\n• Lead Management – capturing leads in HubSpot, qualify the leads, send those qualified leads to Salesforce, and create a single lead report in SFDC.\\\\n• Responsible for Managing Website, SEO, and SMO.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Keyword Research
- Google Adwords
- Search Engine Marketing (Sem)
- Search Engine Submission
- Digital Marketing
- Windows
- Smo
- Sem
- Microsoft Excel
- C
- Blogging
- Web Analytics
- Google Analytics
- Social Media Optimization (Smo)
- Social Bookmarking
- Ppc
- Pay Per Click (Ppc)
- Search Engine Optimization (SEO)
- C++
- Web 2.0
- Microsoft Office
- Microsoft Word
- SEO
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