Varun Dhamija
Lead Data Scientist | AI/ML & GenAI Expert | MarTech, Personalization & Media Optimization @ CaratLane | Ex-Infogain
- Role
- Lead Data Scientist at CaratLane - A TATA Product
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Varun Dhamija
As Lead Data Scientist at CaratLane (Titan Group), I design and deploy AI/ML solutions that directly drive revenue and customer engagement. Delivered ₹170 Cr in incremental revenue by leading the development of a Prospect Model that predicts high-intent buyers using behavioral, CRM, and transactional data. Built a Generative AI system (Project Samantha) to auto-generate personalized sales pitches and marketing messages at scale—improving conversion rates and reducing content ops costs. Optimized digital media spends using ML models for ROAS and CPC, improving marketing efficiency significantly. Skilled in deploying ML pipelines, collaborating cross-functionally with marketing, product, and engineering teams, and aligning AI projects with business KPIs.With 10+ years of experience (Infogain, now CaratLane), I’m looking to lead AI-first product teams or transform businesses through data-driven growth strategies.
Experience
Lead Data Scientist
Apr 2024 — Present · Delhi, IN
Lead Data Scientist – CaratLane (Titan Group)Jun 2022 – PresentKey Achievements: Prospect Model: Designed and deployed a machine learning model identifying high-intent users, contributing ₹170 Cr in added revenue in FY23–24.🤖 Project Samantha: Built a Generative AI assistant to create personalized email/SMS/pitch scripts for sales and marketing campaigns. Media Spend Optimization: Leading the development of ML models to optimize paid media cost for CPC, ROAS.Tech & Tools: Python, SQL, Scikit-learn, LangChain, OpenAI API, RAG Pipelines, AWS
Education
GTB Khalsa Sen. Sec. School
Science
2009 — 2011
Punjab Technical University
Bachelor of Technology (B.Tech.), Information Technology
2011 — 2015
Skills
- Microsoft Office
- Angularjs
- Sql
- Asp.net
- C++
- Asp.net Mvc
- Microsoft Sql Server
- Serenity
- Angular 2
- QA Automation
- Es6
- Javascript
- C#
- Asp.net Web Api
- Mysql
- Html
- Windows
- Jquery
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