Varun Samarth
AI-Native Content Strategist & Creator | SEO + AI Content | Ex Publicis | BFSI + Health + Travel & Hospitality + E-commerce
- Role
- Senior Digital Marketing Manager at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Varun Samarth
Content Lead & Strategist | Crafting Digital Brand Communication | Project and Team Management | Social Media & SEO Expertise | Background in Content Writing & CopywritingI’ve spent the last 9 years working across everything content—strategy, execution, client management, and growth. Along the way, I’ve helped brands (both Indian and global) use content to solve real marketing problems, from improving visibility to driving leads. I focus on building content strategies that aren’t just creative but also rooted in data and aligned with business goals. Whether it’s winning new mandates or retaining long-term clients, I bring a mix of hands-on thinking and strategic clarity to the table.
Experience
Senior Digital Marketing Manager
Mar 2026 — Present · Mumbai, IN
Building content that ranks, gets cited by AI, and converts. Lead SEO and AEO content strategy for IDFC FIRST Bank\'s credit card portfolio, spanning product pages, blogs, and YouTube scripts. Working with cross-functional teams, agency partners, and performance marketers to grow organic traffic, improve search visibility, and drive leads at scale.
Education
London Metropolitan University
Bachelor's degree, International hospitality management
2010 — 2013
Holmesglen institute (Melbourne, Australia)
Diploma, Hospitality
2008 — 2010
Skills
- Tourism
- Hospitality
- Resorts
- Hotels
- Front Office
- Client Services
- Marketing
- Restaurants
- Hospitality Management
- Human Resources
- Rooms Division
- Communication
- Client Relations
- Food & Beverage
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