Varun Bonthu
INMA 30 Under 30 | Growth Product Manager @ The Hindu |IIT Roorkee
- Role
- Growth Product Manager at The Hindu
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Growth Product Manager
Dec 2022 — Present · Chennai, IN
Applied generative Al and syntactic templates to streamline content creation, improving editorial scalability and reachUsed behavioural data and search pattern analysis (via SEMrush and GSC) to identify key content gaps and user intents.Expanded content distribution through aggregator partnerships, Telegram broadcast channels, and Flipboard magazines for interest-driven discovery.Led the automation of dynamic election pages, covering with real-time updates.Integrated Election Commission of India (ECI) APIs and third-party data to auto-generate verified profiles including assets, criminal records, education, and voting trends.Developed a reusable, automated framework for electoral content coverage, reducing editorial dependency.Collaborated cross-functionally with editorial, tech, and partnerships teams to align newsroom goals with product outcomes.
Education
Indian Institute of Technology, Roorkee
BTech - Bachelor of Technology, Metallurgical Engineering
2016 — 2020
Sri Chaitanya College of Education
Intermediate , Maths, physics, chemistry
2014 — 2016
V S St.John's Higher Secondary School
Tenth
2014 — 2014
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