Varun Bagai
Associate Director – Marketing | Driving Growth & User Acquisition Across Travel, E-Commerce & Apps
- Role
- Associate Director Mobile Marketing at MakeMyTrip
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Varun Bagai
I’m a marketing leader with 9+ years of experience driving growth, user acquisition, and retention across travel, e-commerce, and lifestyle brands. Currently working as Associate Director – Marketing at Goibibo (MakeMyTrip Group), I specialize in scaling apps and digital businesses through performance marketing, paid media, and customer acquisition strategies.Over the years, I’ve led multi-million-dollar campaigns across Google, Meta, and programmatic platforms, while also building robust ASO and first-party marketing frameworks that directly improved ROI and user stickiness. My career spans leadership roles at Goibibo, Tata Cliq, Blue Tokai Coffee, Cult.fit, and Decathlon, giving me a 360° view of growth across diverse industries. What I bring to the table:Growth Marketing & Performance Strategy (Google UAC, Meta Ads, Programmatic)App Store Optimization (ASO) & Mobile GrowthPaid Media, Retargeting, and Full-Funnel MarketingStakeholder & Cross-Functional LeadershipScaling Startups & Enterprises AlikeI thrive at the intersection of data, creativity, and strategy—turning insights into growth stories that drive both scale and profitability.
Experience
Associate Director Mobile Marketing
Jan 2025 — Present · Gurugram, IN
Education
Delhi University
Bachelor of Arts (B.A.), Business Economics
2008 — 2011
FORE School of Management
Master of Business Administration (M.B.A.), Marketing & Finance
2012 — 2014
Delhi Public School Mathura Road
Commerce
1995 — 2008
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