Varun Babu
Founder and Digital Branding Strategist - Flyby Simulations @YouTube
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WORK HISTORY
Founder and Digital Branding Strategist - Flyby Simulations @YouTube
Vancouver, BC, CA
Garnered over subscribers and 3.7 million views by publishing over 190 heavily researched and relevant flight simulation videos Led a team of 12 subject matter experts to compile a 16-episode video series:\'Aircraft Dissected\' gaining over views and subscribers during initial growth phase Incorporated SEO and SEM strategies to increase channel revenue by 340%; improved critical metrics like impressions, click-through-rate, watch time, retention and CPM🤝 Signed sponsorship agreements with retail, ecommerce and independent companies to accommodate paid advertising through direct sponsorship, PPC and affiliate sales worth over Bolstered subscribership by 430% in 2 quarters by A/B testing thumbnails to optimize content, titles and meta tags through needs analysis and market research. Strategically reinvested in profits to leverage other media outlets like Instagram, X, Pinterest and Discord and increased external viewership by views per month. Created over 190 videos using Adobe Premiere Pro; used motion graphics templates, cinematic LUTs to color grade videos and enhance content for Instagram and YouTube Edited 600+ images using Adobe Lightroom and Adobe Photoshop for cross-promotions, video thumbnails, community posts and multi-channel content Accumulated over downloads through official forums for publishing a 160-page amateurs\' guide on the Boeing 737NG family
EDUCATION
UBC Sauder School of Business
Bachelor of Commerce - BCom, Marketing
The University of British Columbia
Bachelor of Commerce - BCom, Marketing
ABOUT VARUN BABU
Strategy + Change + ⌛ Reflection = Effective MarketingAs a recent grad from UBC\'s Sauder School of Business with a specialization in marketing and concentration in business analytics, I\'m ready to take on the professional challenges that await me and have my marketing efforts actually MEAN something.I’m a staunch believer in the above mantra towards effective marketing and have always aspired towards creating meaningful IMPACT within whatever setup I’m in. Whether it be founding and growing my own brand FlyBy Simulations through countless hours of market research and brand strategizing, or through my varied co-op experiences taking charge of holistic marketing efforts to drive REAL CHANGE at companies. The passion and love I have for what I do is what fuels me to put my best foot forward. Though I\'m a result-oriented person, I do like the odd state of confusion from time to time, eventually laughing at the absurdity of it all and finding a solution despite the odds. After all, it\'s what the \'change\' and ‘reflection’ bits in that mantra are all about!More things I\'m passionate about: Aviation, content creation, trying out new sports, football (yes soccer), and keeping up with what\'s going on in the world! I also love a good conversation, especially with someone who can TEACH ME something new!
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