Vartika Sharma

Deputy Manager @Schaeffler

Pune, IN

Brand Positioning & Governance:• Develop and maintain a clear and compelling brand positioning strategy that aligns with Schaeffler values and business objectives• Ensure consistency in brand messaging and visual identity across all communication channels & touchpoints.• Implement and oversee brand governance guidelines to safeguard the integrity of the brandCommunication Design & Content Management:• Lead the development and execution of a robust content strategy for corporate brand that engages and resonates with the target audience. • Responsible for SEO strategy for corporate brand.• Collaborate with category heads to create compelling and consistent content across various platforms.PR & Social:• Develop and execute public relations strategies to enhance Schaeffler reputation and visibility.• Manage relationships with media outlets, journalists, and influencers.

Rajasthan Technical University, Kota

Master of Business Administration - MBA