Vartika Khandelwal Gupta
Brand Marketing at Amazon | Ex-LinkedIn, Google
- Role
- Brand Marketing Manager, Apjc at Amazon
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vartika Khandelwal Gupta
13+ years of Brand Marketing, Digital Advertising, Enterprise Sales & Consulting experience with Amazon, LinkedIn, Google & Public Sector. Expertise in brand building, go to market strategy, product launch, process improvement, strategic partnership & customer centricity across geographies and client segments. Diverse experience of working with Amazon (lead APAC\'s employer brand strategy to build affinity for early career talent and position Amazon as employer of choice), LinkedIn (consult Fortune 500 organisations to build winning teams via an effective pan talent (plan-attract-engage-retain) strategy and bring new products to market), Google (stints across digital sales & product consulting coupled with program management to drive scalable solutions & help businesses thrive online leveraging Google\'s ad solutions), Government of India (led digital & content marketing strategy across social/digital platforms for Chief Minister, Dr. Raman Singh ), Unlockd (ad tech startup; led product growth & strategy through strategic partnerships with leading consumer organisations in teleco & streaming verticals)Talk to me about - Product consulting, Product GTM, Brand marketing, Digital Advertising, SaaS platform sales, Digital Marketing Strategy, Strategic Alliances, Partnership & Account Management, Content Marketing, Online Sales & Acquisition, Social Listening, Brand Sentiment Analysis, Digital Analytics, CRM (salesforce.com)
Experience
Brand Marketing Manager, Apjc
Dec 2020 — Present
Education
St. Xavier's College (Autonomous), Kolkata
Bachelor of Business Administration (BBA), Finance and Financial Management Services
2007 — 2010
Skills
- Advertising
- Online Advertising
- Social Media
- Social Media Marketing
- SEO
- Affiliate Marketing
- Display Advertising
- Keyword Advertising
- Landing Page Optimization
- Adsense
- Analytics
- Search Advertising
- Search Analysis
- Google Analytics
- Sem
- Digital Strategy
- Strategy
- E-Commerce
- Mobile Advertising
- Mobile Marketing
- Pay Per Click (Ppc)
- Conversion Optimization
- Online Marketing
- Business Development
- Google Adwords Professional
- Digital Marketing
- Google Adwords
- Ppc
- Web Analytics
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