Vartika Kulshreshtha
Marketing Leader | Transforming Brands Through Data-Driven Strategy & Creative Action Plans | Head of Marketing at Quba Homes
- Role
- Head of Marketing at Quba Homes
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vartika Kulshreshtha
Result-oriented Sales & Strategy Leader with 13+ years of experience in building…
Experience
Head of Marketing
Nov 2024 — Present · Gurugram, IN
As the Marketing Head of Quba Homes, I focus on driving effective marketing initiatives that promote growth, visibility, and engagement for our brand.Key Responsibilities:1. Strategic Planning & Branding: I develop and implement marketing strategies that enhance brand visibility, successfully repositioning Quba Homes as a premium luxury furniture brand centered on quality and sustainability.2. Campaign Development & Execution: I manage the entire marketing campaign lifecycle, ensuring cohesive messaging across both digital and traditional channels.3. Team Leadership & Collaboration: I lead a team of marketing professionals, fostering collaboration and aligning strategies with sales and product objectives.4. Customer Engagement & Relationship Building: I create customer-centric strategies that build loyalty, utilizing feedback programs and CRM initiatives for personalized service.5. Digital Marketing & Analytics: I implement cutting-edge digital marketing strategies and leverage analytics tools to measure performance and optimize customer acquisition.6. Public Relations & Events: I handle PR efforts to manage our brand\'s reputation and organize events, product launches, and exhibitions to enhance visibility.7. Market Research & Competitor Analysis: I conduct market research to identify trends and opportunities, providing insights for informed product development and strategic planning.Through these initiatives, I contribute to the ongoing success of Quba Homes.
Education
Samrat Ashok Technological Institute
Polytechnic Diploma
University Institute of Technology, RGPV
Bachelor of Engineering - BE
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