Vartika Gupta

Experience

1. Market Research Analyst

   Apelo Consulting

   Nov 2023 — Present · Gurugram, IN

   I am a Market Research Analyst at Apelo Consulting. We are a Market Research consultancy that works to help you make strategic decisions. We ensure you have the right and the latest tools to plan your next big strategy. Apelo is home to Business Analysts, Entrepreneurs and marketers. We offer our expertise in strategic, result-oriented research projects for our clients. With our expertise in the field, we offer expertise in qualitative, quantitative, and mixed-method projects. We also provide consulting services which cover audience segmentation, target market analysis, and competitive analysis.* A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.* Primary research is a methodology researchers use to collect data directly rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis.* Secondary research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of the research.