Vartan Vartanian

WORK HISTORY

EDUCATION

ABOUT VARTAN VARTANIAN

I’m a results-first sales and distributor leader with a record of building brands, scaling markets, and delivering growth in high-pressure environments. I own markets end-to-end—from distributor alignment and pricing strategy to execution, activation, and accountability.How I operate:I align distributors around clear goals, execute daily with discipline, build authentic brand culture in the trade, and use data to adapt fast. I lead with trust, consistency, and accountability—especially when conditions change.Results Driven:Twenty 20 Beverages | SoCal General Market Area Manager• Generated 32% of prior-year volume in 60 days, accelerating portfolio momentum.• Delivered 139.8% YoY case growth in LA County and 150% across LA + OC in 90 days; sustained YoY case growth and 108.9% dollar growth over 8 months.• Built West Region eCommerce leadership, securing 31 new placements and 68% portfolio growth in 45 days.• Assumed full portfolio ownership with zero distributor support; delivered 140% quarterly growth, scaling Saltwater Woody Rum +1,650% and launching Kind Earth Organic Vodka (91% reorder rate).• Turned zero-awareness brands into national winners: 312% case growth and 300% placement growth for Saltwater Woody Rum; National “Biggest Mover of the Month.”RNDC | Proximo Spirits – State Area Manager (California)• Built and led California’s Proximo Dedicated Team from zero, delivering 25.7% YTD portfolio growth across spirits, RTDs, and liqueurs.• Designed pricing and distribution strategies driving +40% volume growth and +56% PODs statewide.• Authored a statewide Hotel Overlay playbook, producing 86% annual growth for Jose Cuervo RTD (1,026 → 1,908 cases).• Scaled Jose Cuervo RTD from 896 to ~32,189 cases in 12 months, sustaining 33% MoM growth.• Led 180+ associates statewide, generating 700+ PODs, 43 well placements, and 157 menu features.Brown-Forman | On-Premise Specialist (LA Beach Cities)• Drove 39.06% portfolio growth, ranking #1 in California at +34.19% YTD.• Turned Herradura from -48.6% to +338.7% peak growth.• Delivered sustained growth across flagship brands, including 25.5% MoM growth for Jack Daniel’s Whiskey.Infinium Spirits | Market Manager (SoCal Multi-County)• Achieved 98.3% portfolio growth and 115.8% growth in LA County.• Built Skrewball to 107.5% market share growth and 368+ activated accounts, launching during the pandemic and expanding Seagram’s Vodka into 299 new accounts.• Delivered brand-level performance: Seagram’s Vodka +84.8%, Corralejo +134%, Skrewball +107.5%, Templeton Rye +139.8%.