Varshita Muddana
Driving Growth for iGaming Brands | Building Communities, Boosting Engagement & Elevating Visibility
- Role
- Digital Marketing Coodinator at Continent 8 Technologies
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Varshita Muddana
I’m a storyteller turned marketer with a passion for connecting people and building…
Experience
Digital Marketing Coodinator
Mar 2024 — Present · Hyderabad, IN
Continent 8 Technologies is the world’s largest iGaming data center and global network solutions provider, supporting operators and suppliers across sports betting, iGaming, and digital entertainment.In my role, I lead digital marketing initiatives to enhance brand visibility, engagement, and growth across global markets. I work across SEO, social media, paid campaigns, and web strategy to position Continent 8 as the go-to provider in a highly competitive industry.Key Achievements- SEO & Visibility: Scaled from no rankings to 943+ keyword rankings and built backlinks, significantly boosting search presence- Social Media Growth: Increased followers organically by 50% YoY and improved engagement rates by 70% through targeted campaigns and content strategies- Website Strategy: Spearheaded a full website rebuild on WordPress (Elementor), resulting in 30% growth in active users and sessions- Paid Campaigns: Managed targeted ads to increase qualified traffic and brand awareness in key markets- Cross-Functional Leadership: Collaborated with developers, designers, and global marketing teams to deliver integrated campaigns aligned with company goals.
Education
Trident Academy of Technology (TAT), Bhubaneswar
Bachelor of Technology, Electronics and telecommunication
2013 — 2017
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