Varsha Saxena
Senior UI & Visual Designer, Publicis Sapient | HFI Certified | Ex Accenture | Ex Myntra
- Role
- Senior Art Director at Publicis Sapient
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Varsha Saxena
Senior UI & Visual Designer with 10+ years of experience crafting pixel-perfect…
Experience
Senior Art Director
Jul 2022 — Present · Bengaluru, IN
Responsible for leading the end-to-end process of ideation, designing, revamping, and implementing responsive websites on a B2B SaaS platform for global FMCG brands based out of the US, while also building a design system to maintain consistency across all sub-brands.Collaborating with cross-functional teams including Product Directors, Developers, QA, and UX Design directors to define user requirements and project goals.Designing interfaces for responsive websites for desktop and mobile, ensuring consistency across platforms and adherence to brand guidelines.Contributing to the development of design systems and style guides to streamline the design process, promote consistency across projects, and ensure scalability and maintainability of UI components.Continuously staying updated on UI design trends, emerging technologies, and best practices to improve skills and deliver high-quality designs that meet user needs and business goals.Ensuring adherence to WCAG Level AA standards; prioritising colour contrast to enhance readability, and promoting accessibility for all users. My goal is to create an inclusive user experience that accommodates everyone\'s needs.
Education
IIS (Deemed to be) University- Formerly ICG
Bachelor in Visual Arts, Specialisation in Applied Arts
2010 — 2014
Tagore Public School
High School, Graphic Design
1996 — 2010
Skills
- Corel Draw
- Business Cards
- Visual Communication
- Graphic Design
- Branding & Identity
- Meditation
- Art Direction
- Posters
- Team Management
- Graphics
- Image Editing
- Mac
- Flyers
- Photography
- Corporate Identity
- Adobe Illustrator
- Illustrator
- Packaging
- Painting
- Social Media
- Illustration
- Branding
- Microsoft Office
- Photoshop
- Layout
- Corporate Branding
- Social Media Marketing
- Public Speaking
- Typography
- Image Manipulation
- Leadership
- Advertising
- Logo Design
- Yoga
- Brochures
- Creative Direction
- Vector Illustration
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