Varsha Sareen

Communications Manager @YMCA of Metropolitan Dallas

Coppell, TX, US

Develop and implement communications strategies and campaigns for 16 YMCA branches, two camp sites, youth and adult programs, and events• Strategy Development: Developing the 2026 Storytelling and Social Media Strategies for the organization. Storytelling helps humanize the YMCA to the community and supports the social media strategy. • Project Management: Develop communication campaigns for programs and events with clear campaign start dates, end dates, and tactics• Video Production: Filmed and interviewed four parents from the Ashford Rise School of Dallas to collect their child’s story as tactic to support the school’s achievement of their 2026 Annual Campaign (major donor campaign)• Social Media Management: Manage Facebook and Instagram for 40 accounts, two X (Twitter) accounts, one LinkedIn and TikTok account. The Dallas YMCA Turkey Trot Instagram doubled the number of post views from July 2025 to August 2025, from 4,675 to 10,297, and LinkedIn received a 20.8% increase in followers in August 2025. • Content Creation: Strategize and write content for various webpages, blogs, email campaigns through Constant Contact and social sites like Facebook, Instagram and X (Twitter) to support communication and marketing campaigns. The content includes blogs and social media content written to promote the Dallas YMCA Turkey Trot.

University of North Texas

Master of Business Administration (MBA)

The University of Texas at Arlington

Bachelor of Science (B.S.)

University of Louisville

Bachelor of Science (B.S.)