Varsha Parthasarathy
Communications | PR | Brand Marketing & Events
- Role
- Assistant Manager at Kauvery Hospital
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Varsha Parthasarathy
A Communications Professional with 8+ years of experience in public relations, brand management and journalism.
Experience
Assistant Manager
Apr 2024 — Present · Chennai, IN
Communication Management: Developing & executing targeted communication programs to improve brand image and awareness among internal stakeholders (physicians, staffs and employees) and external stakeholders.(patients, partners and the broader community) PR & Media: Identifying current trends in media consumption and disseminating compelling brand stories through leadership interviews, expert articles and press releases that showcase our medical expertise, innovative treatments and patient care excellence. Digital Marketing: Constant reviewing and updation of website content, and coordinating with agencies for online advertising and seasonal campaigns that attract and inform about our medical services & specialties. Social Media Management: Liaising with healthcare professionals internally to create high-quality content for various online platforms. This includes producing educational and engaging videos, insightful blogs, and creative visuals that highlight the hospital\'s expertise, latest news and announcements, and health tips, thereby enhancing online engagement and patient education. Event Marketing: Coordinating with cross-functional teams and stakeholders to organize and execute a variety of events, including medical conferences, training workshops, employee events, patient engagement activities, and company celebrations. The goal is to ensure these events are strategically aligned with our brand goals, reinforcing Kauvery Hospital\'s commitment to medical excellence and community well-being.Team Management: Leading a team of designers, video producers, and marketing associates to ensure timely and successful execution of events and campaigns as outlined in the brand calendar.
Education
MOP Vaishnav College for Women
Bachelor of Arts (B.A.), Journalism
2010 — 2014
Christ University
Master of Arts (M.A.), Communication and Media Studies
2014 — 2016
Skills
- Quarkxpress
- Advertising
- Powerpoint
- Microsoft Excel
- Team Management
- Social Media
- Flash
- Social Media Marketing
- Public Speaking
- Microsoft Office
- Microsoft Powerpoint
- Microsoft Word
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