Varsha Mehta
Digital Transformation | SaaS | Cloud | Modern Technology | Solution Accelerators
- Role
- Marketing Associate at 3di Systems
- Location
- Navi Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Varsha Mehta
Experienced Marketing Professional | 5+ Years in CRM, Email Marketing, Market Research & Marketing AutomationWith over five years of diverse marketing experience, I bring a robust blend of strategic thinking and hands-on execution in CRM, email marketing, marketing automation, and market research. I specialize in leveraging data-driven insights to optimize targeting, streamline campaigns, and drive measurable business outcomes.Driven by insight and powered by execution, I am passionate about building scalable marketing strategies that connect with the right audience and support business growth. I thrive in collaborative environments where marketing, sales, and product teams align to deliver impactful results.
Experience
Marketing Associate
Apr 2022 — Present · Navi Mumbai, IN
Acquired a comprehensive understanding of our Public Sector Business in the US, including Fire Prevention, Community Risk Reduction Solutions, WUI Solutions, Inspection Solutions, EHS, and Community Engagement-(VCH & Housing).•Acquired knowledge of Marketing Automation Principles, such as inbound marketing, buyer personas, communication context, and Solution USPs.•Executed initiatives to gather market intelligence for our Public Sector and engage with Platform Business.•Created segmented databases for relevant audiences across product lines through thorough market research.•Developed buyer personas for all product lines to enhance targeting and messaging.•Generated competition reports for all product lines to assess the market landscape.•Established segmented databases and buyer personas for our Consulting business.•Utilized HubSpot tools for lead generation, inbound marketing, and asset creation.•Improved website branding and communication to align with business and solution objectives.•Provided recommendations for product demo improvisation and product development.•Utilized Sales Navigator for LinkedIn lead management.•Skilled in using Asana for efficient project management, task tracking, and cross-functional team collaboration.
Education
S.K COLLEGE
BACHELOR OF MANAGEMENT , Marketing
ST XAVIER'S HIGH SCHOOL
SSC
TILAK JUNIOR COLLEGE OF SCIENCE AND COMMERCE
HSC COMMERCE
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