Varsha Kotru
Project & Delivery Management, Digital Marketing Consultant, Expert & Strategist
- Role
- Program Coordinator (Digital Marketing) Special Projects at ABB
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Varsha Kotru
An enterprising team player and leader with an uncompromising commitment to performance and business excellence. • Hands-on experience working on digital marketing operations for Fortune 500 clients.• Experienced in developing, mentoring, and leading successful workforce teams.• More than 18 years of rich hands-on experience in digital production and delivery of marketing campaigns for global clients and worked and managed various teams in all aspects for smooth delivery of Digital Marketing projects - Web Development, Marketing Campaigns, Media Management, Search Engine Optimization, Social Media Marketing, Facebook Campaigns, Paid Media, Email Marketing, Affiliate Marketing, Web Analytics, etc. • Experience in co-coordinating with business and IT across all phases of the software development life cycle.• Proven track record in delivering global multi-year, multi-million-dollar full life cycle systems implementation using Agile/Scrum and Waterfall methodologies.• Experience in the consistent implementation of the methodology, tools, and reporting at a regional and global level according to the PMO standards and leadership skills to see large projects through from beginning to end and escalate issues to management when necessary.• Expertise in B2B strategies for all digital marketing initiatives like media, SEO, SEM, social media, and other campaigns to ensure continuous increase in organic and referral traffic, conversions, and brand awareness of the clients.
Experience
Program Coordinator (Digital Marketing) Special Projects
May 2024 — Present · Chandigarh, IN
Education
Kurukshetra University
Master of Computer Applications - MCA, Information Technology
2003 — 2006
DBN School
12 Class, Non Medical
1998 — 2000
Kurukshetra University
Bachelor of Computer Applications (BCA), Information Technology
2000 — 2003
Skills
- Search Advertising
- Analytics
- Viral Marketing
- Online Advertising
- Project Delivery
- Mobile Marketing
- Blogging
- Lead Generation
- Project Execution
- Affiliate Management
- Advertising
- Organic Search
- Conversion Optimization
- Webtrends
- Digital Marketing
- Web Analytics
- Usability Design
- Client Communication
- SEO
- Smo
- Adsense
- Google Adwords
- Online Branding
- Online Reputation Management
- Cpm
- Google Analytics
- Project Management
- Landing Page Optimization
- Email Marketing
- Social Networking
- Social Media Marketing
- Yahoo Search Marketing
- Affiliate Marketing
- Search Analysis
- Msn Adcenter
- Digital Strategy
- Ppc
- Sem
- Keyword Research
- E-Commerce
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