Varsha Chauhan

About Varsha Chauhan

Experienced and impact-driven Partner Marketing Advisor with 9+ years of expertise in cloud alliances, strategic partner marketing, and GTM execution. Currently leading co-marketing initiatives with Google Cloud and Salesforce at NTT DATA North America, I specialize in executing high-conversion demand generation campaigns, optimizing Marketing Development Funds (MDF), and driving ecosystem-led revenue growth.Proven ability to craft and implement multi-channel marketing plans, manage global partner relationships, develop content portals, and build alignment across alliances, sales, and marketing teams. My work has consistently elevated partner visibility, enhanced lead flow, and contributed to measurable business impact.Skilled in: Partner Marketing • Cloud Ecosystem GTM • Demand Generation • MDF/Co-op Fund Management • Marketing Strategy • Lead Routing • Digital Campaigns • Event & Field Marketing • Case Studies • Marketing Automation

Experience

1. Partner Marketing Advisor

   NTT DATA North America

   Oct 2023 — Present · IN

   As an experienced Alliance Marketing Manager at NTT DATA, focusing on strategic partner marketing relationships with Google Cloud & Salesforce, my role involves:• Partner Marketing: Executing demand generation and awareness campaigns to increase deal flow, advocacy, referrals, and leads.• Funding Optimization: Maximizing Marketing Development Funds (MDF) and coop funding to demonstrate ROI and raise awareness of NTT DATA\'s value.• Strategy and Program Development: Improving partner strategy and marketing programs, ensuring effective lead routing and tracking.• Key Contact: Serving as the primary marketing contact for Google, maintaining a regular cadence with the Alliance Director and partner teams.• Marketing Plan and Budget: Building and maintaining the marketing plan and budget, aligning with the Annual Operating Plan (AOP) and partner plans.• Content and Portal Management: Updating and optimizing partner portals, webpages, and MyHub pages to enhance visibility and engagement.• Awards and Case Studies: Managing annual award submissions and developing case studies to build credibility and showcase success.

Education

• Gyan Ganga College Of Technology, Jabalpur

  Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

  2012 — 2016

• St. Joseph's convent senior secondary girls school jabalpur

  Pcm

  2012

Skills

• Management
• Research
• Pegasystems Prpc
• Microsoft Office
• Microsoft Powerpoint
• Windows
• C
• Leadership
• Pega Prpc
• Team Leadership
• Sql
• Powerpoint
• Microsoft Excel