Varsha Mestha
- Role
- Marketing Operations Specialist at Pennock
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
About Varsha Mestha
An engineer by qualification, a marketing enthusiast by passion, I have always been been…
Experience
Marketing Operations Specialist
May 2023 — Present
As a Marketing Operations Specialist at Pennock, I\'ve had the privilege of collaborating with diverse E-commerce and DTC clients. Each client brings a unique set of objectives and business goals, which has driven me to explore a wide range of paid media advertising platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Amazon Campaign Manager. My work with B2C clients has sharpened my ability to craft strategic, data-driven plans aimed at enhancing overall profitability. I\'ve executed campaigns with various objectives, such as raising brand awareness, driving conversions, and implementing retargeting strategies. This experience has deepened my understanding of effective audience targeting across the entire marketing funnel. In addition to expanding my technical expertise, my time at Pennock, a female-led company, has proven to be the steepest learning curve of my professional journey. It has reinforced the importance of diversity and inclusion in the workplace and has shaped me into a more adaptable and forward-thinking marketing professional.
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