Varsha Coomar
Marketing Professional | Brand Storytelling I Ex-Advertising Professional |Ex-Kotak Mahindra
- Role
- Product Manager at Vardhman Yarns & Threads Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Varsha Coomar
Marketing Professional with experience in handling ATL/BTL assignments for various National brands of different industries –FMCG,Food Processing,Pharmaceutical,Banking,Financial,IT, Cement, Wood, Fertiliser/Chemical, Real Estate, Education, Petroleum, Telecom, Mining, RMC, Toner, Beauty, Credit Cards, Banking, Consumer Goods and many more.Some of the significant contributions include-Launching of more than 10 marketing campaigns to increase brand awareness as well as short and long-term revenue- Responsible for overseeing more than 8 product launches of national brands- Conceptualized & implemented 3 Expos as a project manager-Handled brand building assignments of more than 15 organizations- PAN India activations executed which increased the revenue up to 30%-Social Media projects handled for 10 brands-Corporate Films for 4 national players-Managed, nurtured & sustained team of designers, copywriters, production, social media managers and client servicing
Experience
Product Manager
Mar 2019 — Present · Gurugram, IN
Responsible for product planning and execution throughout the Product Lifecycle which includes gathering and prioritizing product and target audience requirements, defining the product vision, strategy and roadmap. Working closely with R&D, All India Sales Team,Production & Marketing Teams to ensure revenue and customer satisfaction.Identifying & implementing effective marketing/advertising strategies and plans to communicate about the products. It includes offline and online both the platforms where various schemes and campaigns are designed to boost the sales and to have product awareness. Analyzing and monitoring product performance on regular basis to have better product acceptability in the market.
Education
Blue Bell School,Fatehgarh,U.P.
Christchurch College ,Kanpur-B.Com, Commerce/Marketing/International Business/IT
2005
Indian Centre for International Business,Pune
MBA, Marketing & International Business
2005 — 2007
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