Varsha Arora
Senior Research Analyst @Skift
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WORK HISTORY
Senior Research Analyst @Skift
Mumbai, IN
Prepare comprehensive research reports for senior executives, marketing and sales professionals, strategists, and investors across all major travel sectors - Manage all aspects of the research projects assigned, including drafting survey questions, fielding surveys, analyzing data and writing findings reports - Identify trends and produce reports that cover the core travel sectors, particularly focusing on hospitality, online travel and travel tech
EDUCATION
Warwick Business School
Master’s Degree, Business Administration and Management, First Division
SPSEC
High School, First Division - 96%
Lady Shri Ram College For Women
Bachelor’s Degree, Economics and Psychology, First Division
Lady Shri Ram College For Women
Bachelor of Arts - BA, Economics
ABOUT VARSHA ARORA
Currently working with - Skift, the most influential global media company covering the business of travel as a part of their Research team - Worked with a leading solution-focused aviation consulting, research, analytics and transaction advisory practice in India. The projects varied from developing business transformation plans for airlines, restructuring their fleet and network strategy, carrying out peer benchmarking and creating a strategic roadmap for airports & analysing tourism potential and competitiveness at country/region level - Worked with the Revenue team of the market leader and game changer of the Indian airline industry, IndiGo airlines. Tracking competitor activity and responding strategically in line with the business model without any time lag- Part of the two prime domains - Planning and Revenue Management -at a pioneering young airline co-owned by Tata Sons and Singapore Airlines helped me learn the fundamentals and complexities of setting up business in the most dynamic and competitive industry - Key Learning Areas: Process (work flow) set up and improvement, Short term network planning, Operational feasibility analysis, Scheduling of operations, Demand and Trend Analysis, Revenue Optimisation through discriminatory pricing and proposing schedule adjustments (additional flights and cancellations), Business planning, Due diligence, Market assessment
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