Varinja Hartmann
European Digital Marketing Team Leader - Insulation Division @Owens Corning
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WORK HISTORY
European Digital Marketing Team Leader - Insulation Division @Owens Corning
Bamberg, DE
Key Responsibilities & Achievements- Leading the digital marketing team at Insulation Europe, fostering a hands-on, data-oriented sales approach to support sustainable growth and revenue enhancement- Overseeing the migration of web technology stacks, integrating with Product Management Systems to optimize efficiency and reduce costs-Develop and lead data-driven digital marketing strategies leveraging Google Analytics 4, Adobe Analytics, BigQuery, and PowerBI for prominent brands like Foamglas and Paroc- Serve as a trusted sparring partner for the building and technical insulation division, promoting digitalization and sustainability in digital tools.Leadership Skills- Team leadership with a focus on collaboration and strategic goal achievement across Europe- Strong budget management and interpersonal skills.Industry Expertise- Strong understanding of market trends and challenges in B2C Loyalty Programs, B2B Construction and Industrial Sector (e.g. I 4.0, Mining, Raw Material and Aerospace).
EDUCATION
FAU Erlangen-Nürnberg
Magister Artium (M.A.), Economics / Middle Eastern Studies
FernUniversität in Hagen
Master of Science, Business Informatics
SMBS - University of Salzburg Business School
Doctor of Philosophy - PhD, Marketing/Marketing Management, Circular Economy
Cairo University
DAAD - Foreign Exchange Programm (Year abroad), Economics and Political Science
ABOUT VARINJA HARTMANN
As a Digital Marketing Team Leader at Owens Corning, I lead the digital marketing strategy for the Insulation Europe division, fostering a data-oriented sales approach to support sustainable growth and revenue. With over 10 years of experience in digital marketing, I have successfully redesigned and migrated web technology stacks and content management systems, reducing costs by 25%. I also promote sustainability and digitalization within the company, collaborating with diverse European business brands and management.I am passionate about driving digital transformation and leading interdisciplinary and multicultural teams to drive revenue and growth. I have a proven track record of creating automated lead generation engines and nurturing strategies, as well as developing marketing technology strategies. I hold a Master of Science in Business Informatics from FernUniversität in Hagen and a Magister Artium in Economics and Middle Eastern Studies from Friedrich-Alexander-Universität Erlangen-Nürnberg. I am also certified in Six Sigma - Green Belt, Project Management Professional (PMP)®, and Applied Data Science Specialization.
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