Vardhan Karanjikar
- Role
- Content Marketing Manager, Digital Marketing at Equinix
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Vardhan Karanjikar
At Equinix, my leadership in content and digital strategy has been pivotal in aligning…
Experience
Content Marketing Manager, Digital Marketing
Dec 2016 — Present
Team leader in content and digital strategy while spearheading content execution and content adherence across our global digital properties. Responsibilities: Work cross-functionally to evaluate content requirements for both business-critical and marketing needs, provide a clear content strategy and narrative direction for execution Evaluate inbound website content requests, assessing the business need, priority, and how it fits within the website’s architecture and product ecosystem Advocate for web content publishing adherence across the company, influencing key stakeholders to adhere to process and web best practices, maintain consistency in tone and voice and serve as a gatekeeper for all content on the website Leverage clear and consistent feedback & updates from project owners, confirming content production is on track and goes through all the right approval channels to meet deadlines Facilitate conversations with Product teams to surface needs and determine scalable solutions for content marketing Strategize on international content needs, work cross-functionally, and create processes when needed
Skills
- Social Media
- Market Research
- Public Relations
- Customer Relationship Management (Crm)
- Creative Writing
- Writing
- Blogging
- Entrepreneurship
- Microsoft Word
- Strategic Planning
- Business Strategy
- Marketing Communications
- Photoshop
- Customer Service
- Microsoft Office
- Management
- Public Speaking
- Marketing Strategy
- Vendors
- Start-Ups
- Microsoft Excel
- Vendor Relationships
- Copywriting
- Environmental Awareness
- Crm
- Content Mar
- New Business Development
- Digital Marketing
- Teamwork
- Environmental Impact Assessment
- Marketing
- Sales
- Team Management
- Adobe Photoshop
- Leadership
- Social Skills
- Business Development
- Brand Development
- Editing
- Social Media Marketing
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