Chris Murray
Director @Drinks Industry Sales Training Academy
Signup · Get unlimited contacts
WORK HISTORY
Director @Drinks Industry Sales Training Academy
A company created simply because the drinks Industry shouldn\'t have to settle for generic sales training companies who lack market knowledge or any actual trade experience.We have a track record of helping sales people and their managers recognise the view from both sides of the table, enabling them to become more effective, more productive, more successful - and as a consequence - happier at what they do.Our ethos has always been based on delivering sales, management and customer service training that really works. Not in theory and not just sometimes, sales training that really worksProud to have worked with a client list which includes Berry Bros. & Rudd, Budweiser Budvar, Jascots, Jury\'s Inn, Mitchells & Butler, First Drinks, Britvic, Molson Coors, Bibendum, Danebury Vineyards, Thatcher\'s, Jenkyn Place, LWC, N&W Global Vending, Berkmann Wine Cellars, Timothy Taylors, Paragon Brands, Carlsberg Marstons, East London Brewing Co. and The NEC Group
EDUCATION
Liverpool John Moores University
Wine & Spirit Education Trust Diploma
SKILLS
ABOUT CHRIS MURRAY
If you have a sales team made up of industry experts - rather than sales generalists - and you want them to have more effective customer conversations - not scripts or shortcuts - that’s where I come in.I work with B2B companies where the sales process can be as complex as the product - which can mean any industry where buyers rely on advice from a genuine expert before making a smart decision.And I help their teams sell that advice better.I’m the founder of Lucrum House, a UK-based training consultancy that delivers practical, high-impact sales workshops - tailored for teams who already know their stuff, but need to communicate it more effectively, close more business, and feel confident doing it.A bit about me- Author of bestselling sales books, including Selling with EASE and The Extremely Successful Salesman’s Club- Host of the Successful Sales Club Podcast, where I interview real-world sellers, not theory merchants - Formerly headed up Varda Kreuz — now 100% Lucrum House- Trusted by companies like Aggreko, Carlsberg, Sky, Herman Miller, the NHS, and more - Once referred to as “The World’s Number One Sales Coach” by the Sales Innovation Expo (which was very nice of them)- Named in LinkedIn’s Top 40 Global Sales Experts to FollowDoes that sound like what you\'re looking for?I run in-house masterclasses, keynote sessions, and private workshops for companies who know they’ve got great products, but want their salespeople to sell with more clarity, confidence, and credibility.Let’s have a conversation. c••••@lucrumhouse.com 07•••••••06
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.