Varalaxmi Reddy
Digital Marketing Ads Specialist | Meta • Google • TikTok • Twitter • DV360 | Global Campaigns in 25+ Markets
- Role
- Senior Digital Marketing Executive at Meetsocial
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Varalaxmi Reddy
I am a Digital Marketing Ads Specialist who thrives on turning data into results. For…
Experience
Senior Digital Marketing Executive
Mar 2021 — Present · Shanghai, CN
As a Paid Media Specialist, I\'m passionate about scaling brands globally. I\'ve had the privilege of driving paid media campaigns for top tech brands like Xiaomi, POCO, Infinix, and OnePlus, reaching diverse audiences across more than 25 countries. My work is focused on maximizing ROI by managing significant budgets—over $2M in ad spend—and aligning global marketing strategies with precise, data-driven local execution.I specialize in planning, launching, and optimizing performance campaigns across a comprehensive suite of platforms: Meta (Facebook/Instagram), Google Ads, DV360, TikTok, Twitter, and LinkedIn. From initial brand awareness to direct conversions, I develop and implement ad format strategies (video, livestream, carousel, etc.) that deliver measurable results and achieve core business objectives.
Education
Jawaharlal Nehru Technological University
MBA(FINANCE), Finance and Financial Management Services
2007 — 2009
Skills
- Blogging
- Web Development
- SEO
- Adsense
- SEO Audits
- Landing Page Optimization
- Online Marketing
- Social Media Marketing
- Sem
- Web Analytics
- Google Analytics
- Ppc
- Doubleclick
- Google Adwords
- Digital Marketing
- Link Building
- Wordpress
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