Varaha Nerella
Sr. Salesforce Lead Lightning/Marketing Cloud Developer
- Role
- Sr Salesforce Lead Lighting Developer at Centene Corporation
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Varaha Nerella
I am a Senior Salesforce Administrator with over 9 years of deep, hands-on experience…
Experience
Sr Salesforce Lead Lighting Developer
Oct 2023 — Present · Newark, NJ, US
Led the design and deployment of scalable ML and DL solutions across fraud detection, risk modeling, customer segmentation, and NLP at Broadridge.• Developed high-performance models using Random Forest, XGBoost, and neural networks, enhancing fraud detection accuracy by 30%.• Spearheaded NLP initiatives for financial sentiment analysis, document classification, and chatbot development, integrating tools like NLTK, SpaCy, and TextBlob.
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