Vany Woods

About Vany Woods

Highly skilled Senior Digital Content & Communications Manager with over 15 years of experience in Corporate, Entertainment and Influencer Markets. Adept at developing and implementing strategic plans, Managing assigned projects, and improving operations and administrative tasks.Skilled at cultivating rapport with individuals and departments to optimize project goals and output.Resolve complex problems, and deliver innovative improvement strategies.Featured Clients & Brand Collaborators: Netflix Disney ABCH.E.R. Daymond John Catherine Zeta-JonesA16Z Proctor & Gamble The Coca Cola CompanyMeta ByteDance SNAP!Twitter EA Sports American Cancer AssociationRecent Projects (20••••23): Little Daymond Learns to EarnShark Tank (ABC)Black Entrepreneurs Day @ The Apollo TheaterWednesday (Netflix) National Treasure (Disney)Recruiting Campaigns (Amerit Fleet)Skills & Qualifications: Social Media Strategy: Developed and executed comprehensive social media strategies aligned with business goals for various clients, resulting in average 65% increase in engagement.Content Creation: Created engaging content across various social media platforms, resulting in a 200% increase in followers for a client\'s Instagram account.Analytics: Analyzed social media metrics using tools such as Google Analytics and Hootsuite to improve the social media strategy and increase ROI.Community Management: Built and managed online communities, and implemented schedules and strategies that allowed our teams to respond to comments and engaged with followers to improve brand loyalty.Social Media Advertising: Developed and implemented social media advertising campaigns resulting in a 35% increase in website traffic and a 55% increase in sales.Influencer Marketing: Collaborated with influencers to reach a wider audience and build brand awareness, resulting in a 25% increase in social media reach.Crisis Management: Developed and executed a crisis management plan to handle negative feedback, criticism, and social media backlash.Customer Service: Provided prompt and effective customer service through social media platforms, resulting in a 95% customer satisfaction rate.Expertise on Facebook, Instagram, LinkedIn, and YouTubeExperience publishing/creating postsExperience analyzing social performanceExperience working with stakeholders/cross-functional partnersExperience with community management and how it informs content planning

Experience

1. Digital Marketing & Communications Manager (Social Media)

   The Shark Group

   Nov 2024 — Present

   Campaign developer for various corporations, brands and start ups.• Perform research on current benchmark trends and audience preferences• Design and implement social media strategy to align with business goals• Set specific objectives and report on ROI, Monitor SEO and web traffic metrics• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)• Collaborate with other teams & stakeholders, such as marketing, sales, and customer service, to ensure brand consistency• Oversee social media accounts\' design (e.g. Facebook timeline cover, profile pictures, and blog layout)• Suggest and implement new features to develop brand awareness, such as promotions and competitions• Stay up-to-date with current technologies and trends in social media, design tools, and application• Forecasted monthly content, impressions, and reach analytics.Accomplishments- Manage celebrity and corporate social media accounts for Daymond John, Catherine Zeta Jones, The Shark Group, Tentacle, Sliimey Honey and others- Developed and managed high-level campaigns increasing brand engagement and visibility by 82%- Built release campaigns for: Black Entrepreneur Day @ The Apollo Theater (Event), Little Daymond Learns to Ear Earn (Children’s Book), Wednesday (Netflix), Shark Tank (ABC), National Treasure (Disney)

Education

• Kingsborough Community College

  AAS

• Medgar Evers College, CUNY

  Bachelor of Arts - BA

• Medgar Evers College, CUNY

  BS