Vanshika Tiwari

Paid Social Senior Analyst @dentsu

Chennai, IN

Excited to share a bit about my role as a Paid Social Senior Analyst at Dentsu, where I work with amazing UK clients across all paid social platforms! Media Planning: I start by collaborating with clients to understand their goals and KPIs, creating strategic media plans that allocate budget effectively across platforms like Facebook, Instagram, LinkedIn, and Twitter.Campaign Execution: I oversee the creation and implementation of campaigns, ensuring compelling ad creatives and precise targeting to maximize reach and engagement.Monitoring and Optimization: I constantly track performance metrics like CTR, CPA, and ROI, making real-time adjustments to enhance campaign effectiveness.Reporting and Analysis: I prepare detailed reports to showcase performance, highlight successes, and identify areas for improvement, providing clients with valuable insights.ROI and Metrics Management: I focus on driving measurable results, optimizing campaigns to ensure maximum value from every pound spent, using A/B testing and advanced analytics.Client Collaboration: Building strong relationships is key. I maintain open communication with clients, offering strategic recommendations and being a trusted advisor.Working at Dentsu is a fantastic journey, contributing to client success through innovative and data-driven strategies. Let’s connect if you’re looking to elevate your social media presence and drive impactful results!

Little Flower School

School

Institute of Management Studies (IMS) Ghaziabad - Business School

Masters In International Business

St. Andrews College, Gorakhpur

B. Com

St. Andrews College, Gorakhpur

Diploma in Database Management System