Vanshika Gupta
Communications Lead - Technology, Science & Innovation, Health and Climate at British High Commission in India
- Role
- Strategic Communications - Science & Technology, Health, Climate and Development Capital at K2 Communications
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Vanshika Gupta
I am a communications professional with 17 years of experience in strategic and…
Experience
Strategic Communications - Science & Technology, Health, Climate and Development Capital
Mar 2021 — Present · New Delhi, IN
Strategic Communications Lead - Science, Innovation & Technology, Climate, Health & life sciences, Capital Development and Gender campaigns Strategize, implement and evaluate communication and media strategies to build positive perceptions amongst the target audiences and stakeholders. Lead and direct the teams to ensure delivery of well-rounded, unified traditional media and digital communication strategies - earned and owned media and content partnerships. Provide strategic advice/ counsel to senior management to set the overall communication narrative, aligning communications strategies with the organization’s overarching objectives. Mobilize internal resources and collaborate with external firms and vendors to deliver the best outcomes for campaigns, executive visits, and events. Build and maintain effective collaborations with cross-functional policy teams, stakeholders, external agencies, internal teams, and partners. Keep abreast of all trends in the industry and the new ways and tools of communicating with different groups of the target audience. Conceptualize and manage the development, and execution of India communication strategies and products – plans, news releases, multimedia content, executive visit briefs, digital content, speeches, op-eds, and key messages. Crisis Communication management - risk identification and mitigation; awareness of potential sensitivities; proactive management of reputational issues. Build and maintain media relationships.
Education
Lady Shri Ram College For Women
B.A. Honours, Philosophy
2004 — 2007
AJK MCRC Jamia Millia Islamia
MA, Mass Communications
2007 — 2009
Skills
- Social Media Marketing
- Press Releases
- Project Planning
- Marketing Communications
- Internal Communications
- Crm
- New Media
- Public Relations
- Business Development
- Media Relations
- Corporate Communications
- Management
- Editorial
- Digital Marketing
- Strategic Communications
- Crisis Management
- Crisis Communications
- Editing
- Market Research
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