Vanshaj Kumar

Digital CX / E-commerce Marketing / GTM- Product

Role: Group Manager - Digital Experience, Content and Gtm at Aditya Birla Fashion and Retail Ltd.
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Vanshaj Kumar

As a Lead at Aditya Birla Fashion and Retail, my focus is on enhancing digital customer…

Experience

Group Manager - Digital Experience, Content and Gtm
Aditya Birla Fashion and Retail Ltd.
Oct 2022 — Present
Digital Customer Experience | Website Marketing | Content Management | APP Retention | Product Development

Education

Bharati Vidyapeeth's College of Engineering
Bachelor of Technology
Central Saint Martins, University of The Arts London
Master's degree
National Institute of Fashion Technology Delhi
Master of Fashion Technology

Contact information

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Work email
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Current company

Aditya Birla Fashion and Retail Ltd.

Retail Apparel and Fashion · 15K employees · Mumbai, Maharashtra, India

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of Mar 31, 2026, the Company has presence across 1,273 stores spanning over 7.9 Mn sq.ft. retail space. ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND a growing retail format for GenZ and the youth. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India. ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore and Tasva and it has forged strategic partnerships with India’s top designers such as Tarun Tahiliani, Sabyasachi, Shantnu & Nikhil and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong. To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

abfrl.com

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About Vanshaj Kumar

Experience

Group Manager - Digital Experience, Content and Gtm

Education

Bharati Vidyapeeth's College of Engineering

Central Saint Martins, University of The Arts London

National Institute of Fashion Technology Delhi

Find verified contacts for anyone on LinkedIn