Vanshaj Sikri
B2B SaaS Content Specialist at EngageBay | Building Aim2write | Establishing Brands by Crafting High-Quality, Purpose-Driven and Engaging Content
- Role
- Content Specialist at Engagebay
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Vanshaj Sikri
On a Mission to ensure the content generated is effective, understandable, and cohesive from the last 6 years. After creating the writing framework and understanding the purpose of content, I follow these practices to ensure I deliver strategic B2B content to my clients: 1. Keep the readers at the fore after understanding the brand and its persona 2. Keyword research- Long-tail keyword to target a specific niche audience or short-tail keyword to target a broader audience 3. Analyze the readability of the content 4. Insert External and Internal Links 5. Remove grammar and language issues 6. Identify plagiarism in the content 7. Check the quality of the sources, or examples 8. Strength and logic of the argument 9. Parity with target word count 10. Content must include visual elements like images (with alt-texts) to captivate the readers 11. Titles and headings are enticing 12. The format is scannable 13. Include Call to Action text (if necessary) Following this checklist, I clean up the first draft and establish quality in the final piece!
Experience
Content Specialist
Jul 2024 — Present · Gurugram, IN
My role at EngageBay is to strategically plan, craft, edit, and publish B2B SaaS SEO-optimized content that not only attracts but also converts and retains their audiences. My objective in crafting blog posts and articles is to hook the audience from the start and end with a compelling summary alongside a clear call to action for the reader. So far, all the blogs I have written have provided this CRM and email marketing automation software\'s audience with useful industry-related information and its product usage, updates & news. This is how I craft Engagebay\'s blogs and articles— Infuse high volume, search intent, and less competitive primary and secondary keywords organically that generate leads, traffic, and conversions— Back up the content with data or statistics and insert multiple relevant internal links to make it highly optimized in the SERPs— Break up text with relevant images or infographics. — Use short paragraphs, bullet points, and subheadings to make the content more reader-friendly
Education
Guru Jambheshwar University
Bachelor of Business Administration - BBA
2010 — 2013
Maharshi Dayanand University Rohtak
Master of Business Administration - MBA
2013 — 2015
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