Van Lang Pham
Payments Acceptance & Experience Marketing at Amazon
- Role
- Marketing Manager - Payments Acceptance & Experience at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Van Lang Pham
Experienced professional with broad range of skills ranging from analytics, advertising, media, retail and event planning. Avid participant with arts events and performances. Has planned and produced sold out, small venue cultural arts performances. Please see Volunteer Experience & Causes section for detailed account of activity and experience. Specialties: Performance and Inventory Analysis, Procedural Optimization, Advertising, Media, and Event planning, building customer/vendor/client relationships.
Experience
Marketing Manager - Payments Acceptance & Experience
Apr 2020 — Present · Seattle, WA, US
Executed on and off site marketing campaigns to drive acceptance and usage of Health Benefit Accounts (HBAs) on Amazon, contributing to 42% year-over-year growth in card adds and 72% growth in spend on cards.\\\\n~ Supervised end-to-end development of full-funnel performance reporting dashboard with BI teams.\\\\n~ Managed administrative team operations and materials for a new marketing group within Amazon that has seen 300% headcount growth during tenure on team. Tasks included: creating comprehensive org-wide onboarding template, establishing universal naming convention for performance tracking and governing all individual and team permissions across all internal tools.\\\\n~ Researched, activated, ran test campaigns and created team-centric self serve documentation for off-site banner advertising, email, and push notification marketing channels.\\\\n~ Drove development and adoption of Marketing Landing Page (MLP) deployment for 5+ countries that housed proprietary technology to drive efficacy of marketing campaigns for senior team level project.\\\\n~ Constructed, QA’d and launched marketing initiatives in 4 countries (and counting) on highly technical and complex in-house machine learning platform that serves campaigns to customers during checkout experience. Would also become SME and trainor to other team members on apparatus that requires 2-3 months for basic competency.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of Puget Sound
BA, Music
2003 — 2007
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