Vanja Novakovic
Director of Product Marketing & Customer Marketing Strategy @Lucidya
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WORK HISTORY
Director of Product Marketing & Customer Marketing Strategy @Lucidya
As the Director of Product Marketing & Customer Marketing Strategy at Lucidya, I lead the narrative that bridges product innovation with customer value. Transforming market insights into compelling positioning, go-to-market execution, and growth that scales.I’m passionate about building frameworks that drive clarity, adoption, and loyalty across the entire customer journey. In my role, I own and orchestrate:• Product Marketing Management (PMM): Defining differentiated value propositions, product positioning, personas, competitive intelligence, pricing strategy, and launch plans that accelerate product adoption and revenue.• Customer Marketing & Advocacy: Crafting programs that champion our customers’ success — from case studies and references to testimonials, community programs, customer segmentation, lifecycle engagement, and retention campaigns that fuel long-term loyalty.• Partner Marketing Enablement: Aligning go-to-market strategies with strategic partners by building co-selling plays, joint campaigns, partner-ready content, and enablement that drives every channel’s success.• PLG Engine & Demand Strategy: Shaping our product-led growth motion — from trial to conversion — with data-driven flows, onboarding optimization, in-product messaging, and cross-functional alignment with product, analytics, and growth teams.• Website & Collateral: Leading the experience and content strategy for our digital presence — translating complex capabilities into impactful messaging, content playbooks, sales enablement assets, battlecards, pitch decks, one-pagers, and more.• Sales Enablement & Support: Empowering revenue teams with the tools, training, messaging frameworks, and playbooks they need to win — including battlecards, objection handling, market insights, and performance feedback loops.I thrive in environments where strategy meets execution, crafting narratives that resonate, frameworks that scale, and programs that deliver measurable business impact.
EDUCATION
Singapore Business School
Master of Business Administration - MBA, Business Administration and Management, General
University of Melbourne
Bachelor of Business Administration - BBA, International Business
International Scrum Institute
Agile Scrum Leader (executive), Agile
Harvard Business School
Resilient Leadrship
Trinity Evangelical Christian University
Master's degree, Counseling Psychology
NEXT MBA
Masters, Marketing Directors Course
Loyalist College
College Diploma, Developmental Services Worker
ABOUT VANJA NOVAKOVIC
Marketing Leader with 10+ years of experience driving growth and innovation for Fortune 500 companies and startups alike. Proven track record of developing and executing go-to-market strategies that have resulted in significant increases in brand awareness, market share, and revenue.Expertise in all aspects of the marketing mix, including product marketing, product positioning, demand generation, lead nurturing, and customer acquisition. Strong track record of building and leading high-performing teams, fostering a culture of creativity and collaboration.Passionate about developing innovative marketing solutions that solve real-world business problems. Driven by a strong desire to make a positive impact on the world through the power of marketing.Here are some specific examples of my accomplishments: Led the go-to-market strategy for a new SaaS product that generated $1M in revenue in its first year. Increased brand awareness by 20% and market share by 15% for a Fortune 500 company through a successful rebranding campaign. Developed and executed a demand generation campaign that resulted in a 100% increase in leads generated. Nurtured leads and managed the sales pipeline, resulting in a 50% increase in closed deals. Built and led a team of 10 marketing professionals to achieve all marketing goals and objectives.I am confident that my skills and experience would be a valuable asset to your company. I am eager to learn more about you and how we can connect to exchange strategies.
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