Vanitha Poojary

Head of Brand & Content Marketing @Tata Tele Business Services

Bengaluru, KA, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2026 — Present

Head of Brand & Content Marketing @Tata Tele Business Services

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Bangalore, IN

Driving the brand, content, and go-to-market narrative across products, industries, digital channels, and sales enablement. Responsible for shaping clear, customer-focused messaging, leading content strategy and execution, strengthening brand consistency, enabling internal teams with high-impact content, and supporting business growth through campaigns, SEO, social media, website content, and market-facing storytelling.

EDUCATION

1993 — 1996

St Agnes College, Mangalore

Bachelor's Degree, Microbiology, Zoology and Chemistry

1996 — 1998

Mangalore University

Master's Degree, Master's in Mass Communication and Journalism

SKILLS

JournalismDigital StrategySocial Media Policy CreationMarketing ManagementInternal CommunicationsMarketing CommunicationsCreative WritingManagementSocial Media CommunicationsCorporate Social ResponsibilityTeam ManagementCorporate BrandingCorporate CommunicationsCustomer Relationship Management (Crm)Social Media MarketingBloggingContent StrategySocial ContentMarketing StrategyWeb Content ManagementContent DevelopmentStrategyDigital MarketingCrmCorporate Website ManagementSocial MediaWeb Content WritingEditingWeb ContentTechnical WritingCopy EditingMarketingContent ManagementSocial Media AnalyticsEditorial ConsultingBrand AwarenessSocial Media Measurement

ABOUT VANITHA POOJARY

Think-learn-apply-evolve - the mantra • The journey is as important as the goal • There are no problems, only solutionsI am a digital marketing and content strategist, leader and journalist with over 2 decades of rich experience in structuring and mentoring teams toward excellence in digital marketing strategy, thought leadership content and branding. In my sphere, I influence and improve - performance, productivity and effectiveness. Individual contributor, team player, subject matter expert and leader, I am all that and more. I fill the space I get, in the best way possible.• I have delivered some of my best work at Eka Software Solutions, NetiApps Software, Aricent, IBM India, MSN India – India Syndicate, Deccan Herald, Times of India as well as CMR Institute for Media and Management Studies.• I specialize in Digital Marketing, Content Development and Marketing Strategy and Brand Management (Reach, Relevance and Ranking), Thought Leadership (Content Formats, Content Creation and Content Marketing Tactics), and Demand Generation through Digital campaigns (Prospects)

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